New Survey Highlights Top Ten Myths of Anti-Aging Skin Care, Reveals Consumer Need for Expert Guidance

IRVINE, Calif., August 21, 2007 – Results from a survey of women’s anti-aging skin care perceptions and habits released today reveal that women are not sure where to turn for accurate information. The survey, which included women age 25-49, found more than 75% of women had not seen a skin care physician in the last 2 years, yet nearly as many noted that it was important to have healthy, younger-looking skin.

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Magazine: The Aesthetic Buyer's Guide, July/August 2007

A desire to reduce the signs of aging is higher on the average person's wish list than ever before. Find out what Dr. Jeanine B. Dawine, MD, has to say about the VIVITÉ^® Skin Care product line and why the GLX Technology^TM in VIVITÉ^® is serving as the next generation product line in her practice.

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Practical Dermatology, May 2007, Vol. 4 , No. 5

Viva VIVITÉ^®. Patients have a new cosmetic product to consider with Allergan's recent launch of VIVITÉ^®, an anti-aging skin care line containing the proprietary GLX Technology^TM. Combining glycolic acid with antioxidants, GLX Technology^TM renews the skin and helps enhance its natural production of hyaluronic acid and helps stimulate epidermal growth factor and collagen, according to the company. In a recent clinical study involving 22 female subjects with mild to moderate photodamage, researchers found that after three weeks of VIVITÉ^® use, there was a 22 percent reduction in fine lines and wrinkles, a 36 percent increase in skin moisture, and a 65 percent reduction of skin dryness.

Allergan launches VIVITÉ^®, an advanced anti-aging skin care line clinically shown to help reduce the appearance of fine lines and wrinkles

IRVINE, Calif., April 12, 2007 -- Allergan, Inc. (NYSE: AGN) today announced the launch of VIVITÉ^®, an advanced skin care line that helps revitalize and shield skin to help reduce the signs of aging. A scientific advancement in skin care, VIVITÉ^® has been clinically shown to help reduce the appearance of fine lines and wrinkles, and is the only luxury physician-dispensed skin care line that offers proprietary GLX Technology^TM, which creates a highly specialized blend of hydrating glycolic acid and powerful, natural antioxidants. GLX Technology^TM works to renew skin and helps enhance the skin’s natural production of hyaluronic acid, and helps stimulate the skin's natural production of epidermal growth factor and collagen.

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