VIVITÉ® in the Press

New Survey Highlights Top Ten Myths of Anti-aging Skin Care, Reveals Consumer Need for Expert Guidance. IRVINE, Calif., August 21, 2007 – Results from a survey of women’s anti-aging skin care perceptions and habits released today reveal that women are not sure where to turn for accurate information. The survey, which included women age 25-49, found more than 75% of women had not seen a skin care physician in the last two years, yet nearly as many noted that it was important to have healthy, younger-looking skin.

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See Consumer Survey
See Top Ten Myths of Ant-Aging Skin Care

A desire to reduce the signs of aging is higher on the average person's wish list than ever before, find out what Dr. Jeanine B. Dawine, M.D. has to say about the VIVITÉ® Skin Care product line and why VIVITÉ®'s GLX Technology™ is serving as the next generation product line in her paractice.

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On May 22, 2007, The Today Show featured a segment on anti-aging with dermatologist, Jeanine Downie. Here’s what she had to say about VIVITÉ®...

Dr. Downie: “There is a great new line out called VIVITÉ®. It exfoliates, hydrates and protects with a high amount of glycolic acid.”

Today Show: “What’s in it?”

Dr. Downie: “Antioxidants…these are things that help to fight free radical damage in terms of pollution and stress and the ozone depletion from the environment. They (VIVITÉ® products) exfoliate, hydrate and protect. This is a great new line. It's kind of a four-in-one system with the cleanser, with the day cream and night cream and an eye cream.”

Viva VIVITÉ®. Patients have a new cosmeceutical system to consider with Allergan's recent launch of VIVITÉ®, an anti-aging skin care line containing the proprietary GLX Technology™. Combining glycolic acid with antioxidants, GLX Technology™ renews the skin and enhances its natural production of hyaluronic acid and stimulates epidermal growth factor and collagen, according to the company. In a recent clinical study involving 22 female patients with mild to moderate photodamage, researchers found that after three weeks of VIVITÉ® use, there was a 22 percent reduction in fine lines and wrinkles, a 36 percent increase in skin moisture, and a 65 percent reduction of skin dryness.